Madly inspired in 1998, we started out with a tiny stall in a Geylang coffee shop with zero experience in food. Backed with pure enthusiasm & belief in our 1 st product - pancake, we just started the business without much planning…. like having a baby.
On top of that, we offered ‘MONEY BACK GUARANTEE’ for our products. (If you are not happy for whatsoever reason, we will give you a full refund. No question asked & we don’t take back what you have eaten.) It sounds quite ridiculous & unbelievable to everyone. Rumor & gossip spread like wild fire….more and more customers came to try our products hoping for a FREE bite….but most of them got hooked instead. The rest was history.
From that initial success, we tried many new things. Most of them didn’t work at all, of course! (Like throwing spaghetti on the wall, most wouldn’t stick.) Despite all the hard lessons & setbacks, we persevered over the years & found some really ‘sticky spaghettis’ like the 3 franchise concepts above. (By the way, we still throw spaghetti everyday & offer the same “Money back Guarantee” for our products.)
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